ACCELERATE Webinar #9: ‘Storytelling – Connecting People to Your Idea’

ACCELERATE Webinar #9: ‘Storytelling – Connecting People to Your Idea’
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Event Overview

The 9th edition of the ACCELERATE webinars will take place on 10th March 2020 at 11:30 am (CET time).

About the speaker

The speaker of this edition is Ian Tracey, Head of Access to Funding and Finance at KTN (Knowledge Transfer Network). Ian is responsible for growing and developing KTN’s strategies for assisting innovative companies through the application and raising of finance – lending, grants, or equity based.  Ian is the Secretary-General of HEPtech network at CERN.

About the webinar 

Ian Tracey in his description of storytelling: ”I believe that storytelling is one of the most powerful ways to carry our message to the people we wish to influence. It is as old as human kind and we all have been using stories every day since we were born. Our minds know how to process stories, so that we can recall them – think about the use of parables to carry information over generations before Johannes Gutenberg. In this webinar, we will explore how we use the structure and form of the art of storytelling to convey facts and information to the audience so that it is remembered correctly and available when needed. It can be seen in action by think of the TED talk you most connected with – I expect it was a story based talk.”

► Register here.



When & Where

  • From: 10 March 2020   11:30
  • To: 10 March 2020 12:30
  • Location: Online Event

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